This section empowers youth to share and promote their eco-health ideas strategically and effectively. Learn to communicate your project’s mission, environmental impact, and cultural value through compelling and sustainable approaches. With tools like social media platforms, content creation, marketing campaigns, multimedia, and website development, you can connect with your audience, raise awareness, and inspire action toward eco-health tourism.
Explore tools, videos, questions, and resources to effectively share and promote your eco-health ideas with your customers and audience:
1
THINK with Questions
Download the questions to unlock creative ideas that will polish your marketing and communication skills and help you connect with your audience in a meaningful way.
2WATCH the Videos
Watch expert videos packed with tips to build awesome campaigns, grow your audience, and tell your story like a pro.
3 TRY these Solutions
Try these cool marketing campaigns with digital solutions to create, design and promote your ideas in a fun, easy, and effective way.
4USE the Toolbox
Use these digital tools to create stunning campaigns, boost engagement, and bring your eco-health vision to life!
Think about how you can be creative, connect with your audience, share your message, and inspire action. Download these questions to spark fresh ideas that will enhance your marketing and communication skills. Each question includes exercises and prompts to help you refine your approach and make your outreach more impactful and effective.
Sample question:
Q. How can your visual content inspire action and excitement about your idea?
Exercise: Create visuals that capture attention and inspire.
Share Strategically: Post your visuals with a clear call to action, like joining your initiative or supporting your cause. This involves posting your content in a way that encourages your audience to act. Include a “call to action,” such as asking them to join your project, share your content, or support your cause. Timing and platform choice are also key to reaching the right audience.
Watch expert videos for tips on crafting engaging marketing campaigns, building meaningful connections with your audience, and effectively telling your story.
This video highlights that simply posting on social media is not considered marketing! There are proven ways to give you much better results from your social media marketing strategy for your business e.g., the lead generation, lead nurture and lead conversion technique! In this video, Marley tells you everything you need to know on how to market your business on social media and grow your business with organic social media strategies.
This video highlights how Tourism marketing strategies have evolved significantly over the years, embracing digital platforms, personalised experiences, and immersive storytelling to attract and engage travellers. This video covers a wide range of marketing tactics, from social media and content marketing to email campaigns and influencer partnerships. It also provides real-world examples and tips for implementation, so you can start seeing results right away.
In this video, you will learn how to market and promote your business locally. No matter the size of your business, even if you own a small business or need to increase your presence locally, there are ways to market your services and get more people interested in what you offer. It covers key areas like understanding your audience needs, the importance of producing original content and understanding the marketing funnel.
This video shows you how you can set up your business all with just one tool? And that tool is called Canva. This video is ideal for beginners who have a business idea but have no idea where to start. Using Canva to start a business would work for small, micro and creative businesses that want to set up, launch and start marketing their business quickly and with ease. Learn how to create a website, create an online store, create a business logo, create content and use its content planner….and more.
In this video, Ronny will show you how to design a beautiful Instagram feed with Canva. He will create four different Instagram posts that will look great in your feed. In this Canva tutorial, Ronny will be using the example of a blogger photographer. He offers great learning and offers free templates for social media, Instagram, Facebook and Pinterest graphics.
In this video, you will learn how to save time with your content creation; here’s how you can use ChatGPT and Canva to bulk-create 200 social media posts in 10 minutes! There are also amazing additional resources provided such as 50 Reels Hooks to Increase Views, The Ultimate UGC Creator Bundle, Email Pitch Templates for Content Creators and 12 Month Content Creator Plan
Try these cool marketing campaigns with digital tool solutions to simplify marketing, enhance communication, and help you create impactful promotional content while managing resources efficiently.
Use the toolbox to elevate your campaigns, stay organised, and drive audience engagement. These tools will streamline your efforts, allowing you to design eye-catching visuals, manage social media interactions, and run impactful campaigns. Automate your sharing and promotional tasks, track campaign performance, and free up time to focus on what truly matters—expanding your eco-health vision and building meaningful connections that inspire lasting change.
WhatsApp for Business is a messaging app designed to help businesses communicate with customers efficiently.
For eco-health tourism entrepreneurs, WhatsApp for Business can provide personalised responses to customer inquiries, share event updates, or offer real-time support during tours. It allows for direct and convenient communication, enhancing customer experience and engagement with your business.
Airbnb Experiences enables local artisans and businesses to host unique, eco-friendly activities for a global audience.
For eco-tourism businesses, Airbnb Experiences is a platform where you can offer sustainable activities such as eco-health retreats, hiking tours, or crafting workshops. By partnering with local artisans, you can create memorable experiences that emphasise sustainability, highlight local culture, and promote environmental consciousness, helping to attract conscious travellers.
Headspace is a mindfulness and meditation app that offers guided sessions aimed at promoting well-being.
Eco-health entrepreneurs can collaborate with Headspace to offer workshops or guided meditation sessions inspired by nature and the outdoors. By integrating nature-focused wellness practices, you can offer a holistic experience for your audience, helping them connect with the environment while improving their mental health.
Yummly is a recipe app with a built-in audience that allows you to share your sustainable, farm-to-table dishes and zero-waste recipes.
For eco-health entrepreneurs, Yummly is a great platform for publishing recipes that promote local, seasonal ingredients and sustainable cooking practices. By sharing these recipes, you can reach a larger audience interested in adopting eco-conscious eating habits and connecting food sustainability with wellness.
Mailchimp is an essential email marketing and email platform that helps you manage communication with clients, customers, and supporters.
It enables teams to create beautifully designed emails, implement unique automated workflows, and leverage insightful data analytics. With user-friendly templates and robust analytics, Mailchimp allows eco-entrepreneurs to engage their audience, share updates, and promote their mission effectively. This tool helps eco-health initiatives strengthen community connections, raise awareness about sustainable practices, and drive support for environmental and health-focused projects.
Brevo (Free Plan) is a cloud-based email marketing tool suited for organisations of all sizes.
It offers essential tools for connecting eco-health entrepreneurs with audiences, including marketing automation, email campaigns, transactional emails, and SMS messaging—all in one suite. With user-friendly design tools, Brevo allows you to create mobile-responsive emails and engage your audience through updates and automated workflows. The free plan includes unlimited contacts, making it ideal for promoting environmental, cultural, and health-focused initiatives. Brevo supports eco-health teams in maintaining consistent outreach; and building community support for sustainable, health-oriented projects.
SurveyMonkey is an online survey tool that helps you to create and run professional online surveys. It provides a feedback management solution that enables users to collect, interpret, and analyse data to drive growth and innovation.
Eco-health entrepreneurs can create and run professional surveys. With its powerful and user-friendly features, SurveyMonkey eco-entrepreneurs can gather valuable feedback from clients, partners, and the community. This feedback can help improve services, measure customer satisfaction, and assess the effectiveness of sustainable eco-health initiatives, supporting data-driven decision-making and enhancing overall impact in the eco-health sector.
YouTube is a video-sharing service where users can watch, like, share, comment and upload their own videos.
As a podcasting channel, it offers eco-health entrepreneurs a powerful platform to promote their services and initiatives. By using YouTube, eco-entrepreneurs can share their sustainability-focused podcasts, host webinars, and promote events or conferences, generating revenue through ticket sales and sponsorships with like-minded brands. The platform also enables opportunities for one-on-one consulting, coaching, and paid memberships through Patreon. Additionally, entrepreneurs can sell eco-friendly merchandise and generate affiliate income, making YouTube a versatile tool to expand their reach, engage with their audience, and drive financial growth for their eco-health business.
Patreon is a membership platform that allows creators to offer exclusive content and build a sustainable income.
Eco-health businesses can use Patreon to offer exclusive experiences such as virtual tours, behind-the-scenes footage, or educational workshops. This platform helps build a loyal community around your eco-health initiatives, providing financial support while deepening your connection with your audience.
Facebook Groups is a social media tool that enables businesses to create dedicated community spaces.
For eco-health initiatives, Facebook Groups allows you to engage in ongoing conversations about wellness, sustainability, and conservation efforts. Groups provide a platform to engage participants, share resources, and build a sense of community, promoting deeper connections and collaboration on eco-health ideas and projects.
LinkedIn is a professional networking platform that enables businesses to connect with other professionals, share expertise, and promote initiatives.
For eco-health tourism entrepreneurs, LinkedIn is an excellent tool for sharing your sustainable tourism projects, eco-friendly initiatives, and industry insights with a professional audience. You can create and share posts, articles, and updates about your eco-tourism efforts, connect with potential partners, and participate in relevant industry groups. LinkedIn also allows you to showcase certifications, sustainability practices, and business milestones, helping to build credibility and attract eco-conscious clients and partners. Additionally, its robust search features allow you to engage with thought leaders and influencers, expanding your network and promoting your eco-tourism business to a broader, targeted audience.
Pinterest is a visual discovery and bookmarking platform that allows users to curate boards around specific themes.
Eco-health entrepreneurs can use Pinterest to share wellness tips, eco-conscious lifestyle ideas, and sustainable travel inspiration. By curating boards that highlight eco-friendly habits and sustainable tourism experiences, you can engage with users who are looking to adopt a more mindful, sustainable lifestyle.
Instagram Business Tools offers a variety of features to enhance your business presence on Instagram.
Through Instagram’s business profile, you can curate content that showcases local businesses, artisans, and eco-friendly products. Instagram Stories, Reels, and Live sessions allow you to share behind-the-scenes footage, host virtual tours, and engage with your followers in real time, creating deeper connections with your community and promoting sustainable practices. These tools also help track engagement, analyse audience behaviour, and promote events or products.
TikTok is a short-form video platform that allows users to share creative and engaging content.
Eco-health entrepreneurs can use TikTok to promote campaigns like “Art for Conservation” by showcasing local artists using recycled materials. Through creative, engaging videos, you can highlight eco-art initiatives that raise awareness for sustainability, attracting younger, environmentally conscious audiences.
Hootsuite Free Plan is an invaluable social media management tool that allows users to expand their reach and manage and engage audiences.
It allows eco-health entrepreneurs to schedule posts, track content performance, and manage multiple social media accounts from one platform. This tool empowers teams to maintain a consistent online presence, boosting visibility for environmental and cultural initiatives. With Hootsuite, entrepreneurs can efficiently share updates on eco-tourism, heritage preservation, health, and sustainable projects, helping community engagement and attracting support for their mission.
Instagram Stories and Reels are powerful tools for creating short, engaging videos that offer a glimpse behind the scenes.
Eco-health entrepreneurs can use these features to promote wellness through activities like hiking, forest bathing, and conservation. Businesses can highlight the connection between environmental responsibility and personal well-being by sharing tips, behind-the-scenes footage, or breathtaking visuals. These videos can educate followers on sustainable practices, inspire participation, and raise awareness about eco-friendly tourism’s mental and physical health benefits.
Instagram Live allows businesses to stream live videos to their followers, making it a perfect tool for hosting real-time interactions.
Eco-health entrepreneurs can use Instagram Live to host virtual cooking classes, farm tours, or live Q&A sessions about sustainable food practices. This feature helps engage a real-time audience, allowing followers to interact directly and building a sense of community and transparency around your sustainability efforts.
Buffer is an intuitive social media management tool designed to manage accounts on social networks. Users can schedule posts to Twitter, Facebook, Mastodon, Instagram, Instagram Stories, Pinterest, and LinkedIn, analyse their results, and engage with their community.
Buffer can greatly benefit entrepreneurs in promoting their eco-health initiatives. Buffer’s streamlined features allow eco-entrepreneurs to schedule posts, track engagement, and manage multiple social media accounts from one platform. This tool helps amplify the reach of sustainability messages, engage with eco-conscious audiences, and increase visibility for eco-friendliness, health, and environmental responsibility initiatives.
Linktree is a tool that allows you to create a personalised and customisable page that houses all the important links that you want to share with your audience. It’s a link-in-bio solution that can be used on social platforms like Instagram, TikTok, Twitch, Facebook, YouTube, Twitter, and LinkedIn.
Eco-health entrepreneurs can create a landing page with multiple links, offering a convenient way to share resources, services, and information with their audience. This platform is ideal for promoting eco-health initiatives, workshops, and sustainability programs, providing easy access to relevant content through a single, organised link. Using Linktree, eco-entrepreneurs can streamline their online presence and enhance engagement with customers, partners, and the community.
Behance is an online platform that showcases creative work across industries.
Eco-conscious artists can use Behance to curate collections focused on sustainability and promote their environmentally driven art to a global creative audience. For eco-health businesses, it’s a great way to highlight eco-conscious artwork and collaborate with artists, helping to spread awareness and support environmental causes through art.
Canva is an easy-to-use online graphic design platform that helps you create social media posts, presentations, posters, videos, logos and more.
Canva is a powerful tool for eco-health entrepreneurs to create eye-catching, eco-friendly content. They can use Canva to create logos and brands, edit photos and videos, design custom graphics, and create or modify other image-, text-, and video-based projects. It allows entrepreneurs to design posters, infographics, and social media graphics to promote sustainability and eco-health. With easy-to-use templates, Canva helps them craft professional visuals that engage audiences and raise awareness across digital platforms. It is essential to support eco-friendly initiatives and connect with the audience.
Google Slides is a practical, free presentation tool for editing and creating presentations. It enhances your presentation using different elements, including visuals, colours, typography, style, layout, transitions and slide designs.
Eco-health teams can create engaging marketing and promotional presentations. Its collaborative features allow eco-entrepreneurs to work together in real-time to design compelling presentations that showcase their initiatives for workshops, events or meetings. With Google Slides’ accessible interface, users can easily share promotional content with customers and stakeholders, highlight eco-health projects, and visually communicate their mission—making it an ideal platform for spreading awareness and attracting support for sustainable products or ventures.
Jasper AI is an advanced AI tool that helps content creators generate ideas from scratch, write any content, and maintain a consistent brand tone.
It helps eco-health entrepreneurs save time and costs since you can generate engaging and high-quality marketing copy with a single prompt. Create high-quality, engaging content for their eco-health initiatives. Whether writing blog posts, crafting social media updates, or generating marketing materials, Jasper AI helps streamline content creation, saving time and ensuring consistency. With its natural language processing capabilities, Jasper AI empowers eco-entrepreneurs to effectively communicate their sustainability messages, engage audiences, and promote eco-friendly practices easily and efficiently.
Twitch is a live-streaming platform where users come to watch and interact with each other and their favourite streamers via chat. Any day, you can find streamers playing games, making art, cooking, hosting talk shows, and much more.
Eco-health entrepreneurs can engage eco-health ideas and initiatives with their audience through regular shows, videos, and interactive content. Using Twitch, eco-entrepreneurs can broadcast live eco-health events, sustainability discussions, or behind-the-scenes insights into their businesses, enabling real-time engagement with viewers. Like TikTok, Twitch allows for creative video content creation, offering opportunities for entrepreneurs to showcase their eco-friendly initiatives, promote events, and build a loyal community. This platform can help drive visibility, raise awareness, and create an interactive space for sharing knowledge and promoting sustainable tourism.
Calendly is a virtual scheduling app that simplifies booking campaigns, meetings, appointments, and events.
It is an ideal tool for busy eco-health entrepreneurs who want to ‘find time’, connect easily with teams and get more done. Calendly connects up to six calendars to automate scheduling with real-time availability. Whether hosting programs, classes, or individual consultations, Calendly helps eco-entrepreneurs schedule and manage client interactions efficiently. Streamlining the booking process and enabling easy follow-ups supports turning leads into loyal customers, helping build stronger connections and easily grow an eco-health business.
Mibo is a 3D virtual meeting and event platform for hosting virtual events that aims to simulate the experience of in-person gatherings through a 3D online space.
Eco-health entrepreneurs can access a unique way to host engaging online gatherings. By simulating in-person interactions in a 3D space, Mibo enables entrepreneurs to organise fun and collaborative meetings, workshops, and lectures. This innovative tool allows eco-entrepreneurs to connect with their community more immersively and interactively, enhancing engagement and forming deeper connections around sustainable tourism and eco-health initiatives.
Meetup is an online platform to create groups that host local in-person and virtual workshops, meetings or events.
Eco-health entrepreneurs can connect with a like-minded, eco-conscious audience in Europe. Using Meetup, entrepreneurs can organise and promote events focused on sustainability, conservation, eco-health and eco-tourism, building a community around shared environmental value. The platform allows for easy management of RSVPs, event planning, and participant engagement, helping entrepreneurs grow their network and create long-term connections with attendees. Meetup is an effective tool for building relationships, raising awareness, and promoting eco-health initiatives in the sustainable tourism sector.
Eventbrite is a versatile event management and ticketing platform that enables users to browse, create and promote events.
Eco-health entrepreneurs can create, promote, and manage events, festivals, classes, and workshops. Ideal for building community and building engagement, Eventbrite offers tools for booking and ticket sales, making it easy for eco-health initiatives to reach wider audiences. Using Eventbrite, eco-entrepreneurs can seamlessly organise experiences that inspire sustainable practices, connect with like-minded individuals, and grow their impact in the eco-health and wellness space.
GoPro Quik App is an intuitive video editing app designed to turn your adventure sports footage into impactful, short videos. Eco-health entrepreneurs can use GoPro Quik to quickly edit videos that showcase nature-friendly activities like hiking, kayaking, or eco-friendly adventure sports. With easy-to-use editing features, you can highlight the beauty of the environment and your sustainable approach to outdoor experiences, sharing your eco-tourism activities with a wider audience.
Audacity is a popular free software for recording and editing audio. It can help you produce music, a podcast, or play around with audio.
For eco-health entrepreneurs, this platform to create impactful podcasts and audio content. This tool enables young eco-entrepreneurs to share insights, showcase their expertise, and connect with audiences on sustainable eco-health topics. By producing engaging audio content, they can spread awareness, educate listeners, and build stronger community connections—promoting sustainable practices and enhancing their influence in the eco-health sector.
Descript (AI Podcast) is an AI-powered platform that lets you record, edit, and publish podcasts with the power of AI.
It can support eco-health entrepreneurs in creating and managing their podcasts. Using Descript, eco-entrepreneurs can generate high-quality audio content on sustainability, eco-tourism, and health topics with minimal effort. The platform’s AI capabilities help streamline the recording, editing, and production processes, allowing entrepreneurs to focus on content creation and audience engagement. This tool provides an easy way to share knowledge, build a community, and promote eco-friendly initiatives. It offers an accessible and cost-effective method for entrepreneurs to grow their influence in the eco-tourism sector.
DALL-E is an AI-powered image generation tool that can generate images when you feed it textual descriptions.
Using DALL-E, eco-entrepreneurs can create unique, custom images for their marketing materials, websites, and social media platforms. Whether designing visuals for eco-tourism destinations, sustainable products, or promotional content, DALL-E enables entrepreneurs to bring their creative ideas to life without needing advanced design skills. This tool helps enhance the visual appeal of eco-friendly initiatives, engage audiences, and promote sustainable tourism in a compelling and innovative way.
Pictory is a powerful AI tool that automatically creates stunning videos from your blog posts quickly and easily.
Eco-health entrepreneurs can create engaging, professional videos that showcase their sustainability initiatives. With access to over three million royalty-free video clips and music tracks, Pictory allows eco-entrepreneurs to craft visually stunning content. The AI-powered voiceover feature or the option to record your own voice makes it easy to create personalised narratives for eco-health programs, workshops, or promotional materials, helping to engage audiences and spread awareness of sustainable and eco-health-focused initiatives.
Squarespace is an all-in-one website builder with customisable templates, domain services, and e-commerce tools.
For eco-health businesses, Squarespace is perfect for creating a professional website with blog posts, sustainability resources, and event registrations. It’s an ideal platform for promoting wellness tourism, sustainability practices, and local eco-friendly activities while providing a seamless user experience for visitors.
Google My Business is a free tool that allows you to manage your business presence across Google, including Search and Maps.
It is a valuable tool for promoting eco-health initiatives, such as sustainable food events, local tours, or organic markets. It helps eco-entrepreneurs increase local visibility by allowing them to share essential business details, event updates, and customer reviews. By optimising their online presence, businesses can attract more visitors, engage local communities, and support regional economies while highlighting their commitment to sustainability.
WordPress is a highly customisable platform for creating blogs or websites, offering flexible tools to manage and publish content.
Eco-health entrepreneurs can use WordPress to build informative blogs or websites that educate visitors on local culture, preservation efforts, and heritage stories. It’s an excellent platform for sharing updates on eco-health activities, sustainable practices, and events, all while providing useful resources for your audience.
Etsy is an online marketplace for handmade, vintage, and unique products.
Etsy is an ideal platform for promoting eco-health and sustainable goods, such as organic skin care products, eco-friendly home items, or handcrafted wellness products. Entrepreneurs can set up shops to sell their goods while collaborating with local artisans to host workshops promoting sustainability. Etsy helps artisans reach a global audience, connect with eco-conscious consumers, and support community-driven initiatives.
Wix is a free, user-friendly website-building platform with loads of website features, intuitive technology, and powerful built-in features.
Wix allows eco-health entrepreneurs to design professional, eye-catching eco-health websites that look great on any device—no coding experience is required. By providing an accessible tool for creating blogs, websites, and online portfolios, Wix helps eco-health youth-driven projects showcase their work to a wider audience, building credibility and attracting support for sustainable, community-oriented businesses.
LinkedIn Learning is an online platform offering courses on a wide range of professional topics, including sustainability and green entrepreneurship.
Entrepreneurs in eco-health can use LinkedIn Learning to develop and offer courses on topics like sustainable tourism practices, green business strategies, and environmental conservation. This platform helps you build credibility, share knowledge, and network with like-minded professionals committed to sustainability.
The Creative Soft Skills Circle is an online tool for evaluating and enhancing the creative skills needed to design innovative cultural eco-health and eco-tourism projects.
For eco-health entrepreneurs, this platform helps address challenges like connecting with diverse audiences or crafting sustainable experiences that leave a lasting impact. Use it to drive your projects forward with fresh ideas and solutions that resonate with your community and support sustainable development.
Skillshare is an online learning platform and community that offers access to thousands of classes on a wide range of creative and digital skills, such as illustration, design, photography, video production, coding, web design, and social media marketing.
The platform provides eco-health entrepreneurs with the tools to develop practical skills in areas like digital entrepreneurship, coding, and content creation, enabling them to thrive in a digital-first world. Eco-health entrepreneurs can access workshops, which offer the opportunity to gain skills essential for future success in eco-health and digital ventures. Eco-health entrepreneurs can use the platform to develop technical and creative abilities, such as digital marketing, content development, and project management. By enhancing their skills, they can build a strong foundation for their eco-health initiatives, helping them create innovative solutions for sustainable tourism, environmental conservation, and digital entrepreneurship.
This project has been funded with support from the European Commission. The author is solely responsible for this publication (communication) and the Commission accepts no responsibility for any use may be made of the information contained therein. In compliance of the new GDPR framework, please note that the Partnership will only process your personal data in the sole interest and purpose of the project and without any prejudice to your rights therein 2021-2-BE04-KA220-YOU-000050778
