GRASSROOTS wants to take advantage of ecotourism entrepreneurship as an emerging and powerful trend. The eco-health tourism market is growing rapidly and promises particularly innovative career opportunities for young people, who are more environmentally aware than their elders. Eco-tourism is largely absent from entrepreneurship education but particularly from youth education. GRASSROOTS aims to introduce new models, skills, experiential learning, collaborative conversations, exchange of best practices, formal and informal entrepreneurship education to youth in the fields of eco-tourism sport, street food, street art and digitalization.
This is a good practice guide that will identify innovative practices in youth initiatives in the field of eco-health tourism. Learners and educators will gain access to interactive learning resources, eco-tourism sector initiatives, case studies, and inspiring existing best practices.
The Educational Pedagogical Guide is designed specifically for youth and eco-health tourism initiatives. It includes an innovative pedagogical framework so that GRASSROOTS initiatives and target audiences can design successful tourism experiences in fields of cultural heritage, urban arts, food and more. It is fundamentally designed as a how-to-mentor guide for tourism experts who wish to educate youth and require this resource as an educational delivery support.
The Entrepreneurial Training Course in Eco-Tourism for youth workers will provide an immerse training on how to start, develop and operate a sustainable eco-tourism project or business. Recipients will learn from other entrepreneurs in a peer-to-peer community approach how to create a sustainable business model, find and attract their target groups, finance their GRASSROOTS idea, and enable them to go from idea to creation and generate ultimate impact.
The Online Interactive Toolkit will present cutting-edge step-by-step advice on how young people can create an eco-tourism initiative or business by presenting other young eco-health tourism entrepreneurs in an interactive way. Recipients will understand cross-cutting entrepreneurial topics such as communication, technical assessments, human and economic elements…and more.
Eco-health tourism is closely aligned with the priorities of today’s youth. It is underpinned by sustainability and how the quality of their natural environments is positively influenced by nature, culture, tourism, and protection and integrated to the benefit of their local community. Climate change and COVID have recently catapulted the need for young entrepreneurs to get involved in eco-health tourism to combat millennium challenges by intersecting green practices with themes linked close to their hearts, e.g., sport, street culture, street food, street art and digitalization.
GRASSROOTS’s primary audiences are youth workers, youth, and NEETs. Youth workers will gain access to informal training and development resources for youth initiatives in eco-tourism. NEETs and other young people who have the potential to use eco-health tourism to develop their creative projects, initiatives, and businesses.
GRASSROOTS will synergize European youth workers and youth through a network with a global reach to foster the engagement of young people, their supporters and enablers that are dedicated to the promotion and development of eco-health tourism entrepreneurship and projects.
GRASSROOTS is designed to give rural and urban youth the opportunity to take back control of their lives by enabling them to develop their own project, business or initiatives in ecotourism and health.
The project aims to support rural European economies by keeping young people in their rural areas and supporting them to contribute to the local economy in an impactful way. Tourism, particularly eco-tourism, has become a major opportunity in such rural areas especially since the tourism sector wants to reduce its expenditure and ecological footprint on the planet.
Eco-health tourism will increase the economic and social impact on individuals while minimizing the impact on the environment and local communities. However, there are EU challenges that need to be addressed. This project aims to alleviate such challenges and concerns. It is evident that young people think, work, live, travel, and learn differently. GRASSROOTS will implement eco-health tourism entrepreneurship as a vehicle to emphasize and unleash the potential of the symbolic relationship between youth and nature, from how they immerse in nature, return to nature, protect its natural resources, engage in natural ecological environments and promote sustainable development of their regional social economies.