Strava is a popular fitness app that allows users to log and track physical activities such as running, cycling, and hiking.

An excellent tool for promoting, organising, and tracking eco-friendly sports events like beach clean-up runs, charity bike rides, or nature hikes. GRASSROOTS entrepreneurs can leverage Strava to promote community-wide events, monitor participation, create engaging challenges, and promote sustainable activities. Participants can log their activities, share achievements, and contribute to environmental causes, increasing visibility and awareness for eco-tourism initiatives. The app also enables a social community of like-minded individuals passionate about both health and sustainability. By using Strava, entrepreneurs and event organisers can enhance community wellbeing via their involvement, support local businesses, and strengthen the local economy while promoting eco-friendly, health-conscious activities.