iNaturalist is an online social network of people sharing biodiversity information to help each other learn about nature.

It is a valuable app for eco-entrepreneurs to engage their audience in nature conservation and local biodiversity. During eco-tourism activities or nature walks, participants can use iNaturalist to identify local plant and animal species, making it an interactive way to connect with the environment. The app encourages community involvement, allowing users to upload observations, learn from experts, and deepen their understanding of local ecosystems. This free, community-driven tool enhances eco-tourism experiences by enabling environmental education, promoting conservation, and creating a sense of shared responsibility for protecting biodiversity.